Unless you are fortunate enough to have a hobby farm your smallholding will need to generate sufficient income to sustain you and your family. The smallholding fulfils two functions; it is a production unit and also a retail outlet. The farming side of the business needs to produce enough to generate a profit. This can only be done if a customer base is established and this book explains how to build that customer base and the type of products to retail.
The marketing side of the business is covered detailing the pitfalls as well as the strengths of the various methods as follows :-
If you are following the system in the Field to Farm book you will be required to earn the minimum wage for one year out of three and this book gives you options of the types of enterprises that would fulfil the planning need both financially and on a time management basis.
